Journalist Blogger

Friday, December 30, 2005

Blog shakes up Trader Joes

Here's another example of an overlooked great MSM blog story.

My Dayton Daily News colleague Mark Fisher began writing on his excellent wine blog in early December about inconsistent wines he found on the shelves at Trader Joe's. Well on Dec. 15, Trader Joe's pulled the wine in question off its shelves nationwide as a direct result of Mark's blogging.

I thought that was pretty good example of the impact MSM blogs can have. So the next day I sent it in to Romenesko and ... well, nothing.

But to be fair, the DDN had already made it into the Romenesko blog that day with the ape that ate our front page.

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